Funnels
Eight borrower funnels, written and wired for you.
The library
How funnels work
AI Engine
The speed-to-lead layer behind every funnel.
Platform
The fast, findable website every funnel stands on.
Your base website
Found everywhere
Resources
Guides, comparisons and help.
Eight borrower funnels, written and wired for you.
The library
First-time buyer & FHAVA loanRefinance & cash-outHELOCInvestor DSCRSelf-employed bank statementReverse mortgage (HECM-aware)Pre-approvalHow funnels work
All funnelsFunnel anatomySpeed-to-leadMortgage ad complianceFunnels + ads bundlesThe speed-to-lead layer behind every funnel.
AI Engine
AI Engine overview
AI Receptionist
Website chat
Facebook & Instagram DMs
TikTok messagesSMSThe fast, findable website every funnel stands on.
Your base website
Mortgage websitesLoan program pagesCRM & follow-upReviews engineApplication demoWebsite complianceCalculatorsFound everywhere
SEOAEOGEOSpeedSchemaGuides, comparisons and help.
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ContactPlatform · program pages
Scroll sideways through the programs we write. Each page answers one program's questions with sourced facts — then hands the ready reader to the matching funnel.
01Conforming loans follow Fannie Mae and Freddie Mac guidelines; FHFA set the 2026 baseline conforming loan limit for one-unit homes at $832,750 (announced November 25, 2025).
On the page: Down payment options, mortgage insurance basics, conforming vs jumbo, documents.
Matching funnel02HUD's FHA handbook allows 3.5% down for credit scores of 580 or higher; 500–579 generally requires 10%.
On the page: Who it fits, mortgage insurance (MIP) explained, credit and DTI basics.
Matching funnel03VA guarantees part of the loan; eligible borrowers with full entitlement often need no down payment. A funding fee usually applies unless exempt.
On the page: Eligibility, Certificate of Eligibility, funding fee, VA-to-VA refinance.
Matching funnel04USDA's Section 502 Guaranteed Loan program serves eligible rural and suburban areas with income limits, and can finance with no down payment.
On the page: Eligibility map link, income limits, property rules.
Matching funnel05Jumbo loans exceed the conforming loan limit for the county; requirements vary by lender.
On the page: When jumbo applies in your counties, reserves, documentation.
Matching funnel06Investor loans qualified on rental income ÷ housing payment; guidelines vary by lender.
On the page: DSCR explained, calculator, property types, short-term rentals.
Matching funnel07Non-QM loans that estimate income from 12–24 months of deposits; ability-to-repay rules still apply.
On the page: Who it fits, how income is calculated, documents.
Matching funnel08Lines of credit secured by home equity; Regulation Z has specific HELOC disclosure and advertising rules.
On the page: Draw and repayment periods, variable rates, HELOC vs cash-out.
Matching funnel09FHA-insured for homeowners 62+; HUD-approved counseling required before applying.
On the page: Obligations, counseling, family questions — balanced and careful.
Matching funnelWhich ones
One page for each program you originate — usually conventional, FHA, VA and refinance at minimum — plus your specialties. Every page answers that program's common questions first, cites public sources with dates, and points the ready reader to the matching funnel or calculator.
Anatomy of a program page
Program facts on this page summarise public sources (HUD Handbook 4000.1, VA.gov home loans, USDA Rural Development, FHFA 2026 conforming loan limits) as of 2026-10-19. See a live example on the sample FHA page.
One for each program you actually originate, and none for programs you don't. Most loan officers need conventional, FHA, VA and refinance at minimum; specialists add USDA, jumbo, DSCR, bank statement, HELOC or reverse. Each page targets one program so it can rank and answer that borrower's questions.
Search engines rank pages for specific topics. A focused FHA page can answer FHA questions in depth and rank for them; a single "loan options" page competes for nothing in particular.
No, by default. Rates and payment examples are Reg Z trigger terms and go stale daily. Pages explain how each program works and link to calculators and funnels; you quote rates on the call.
From public sources — HUD for FHA, the VA, USDA Rural Development, FHFA for loan limits — cited with dates on the page. We update facts like loan limits when the agencies announce changes.
Yes. Adding a program page is a content edit included in your plan; adding a matching funnel uses the extra-funnel price.
We add your licensed states and any state-specific programs you offer, such as housing finance agency down payment assistance, with dated details you approve.
Yes. Each program page offers its matching funnel as the main call to action, so a reader who is ready can take the quiz without hunting for it.
Yes, lender-neutral. Pages explain the program and say that terms vary by lender, without naming wholesale lenders unless you want to.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
Program pages are included with every plan. Book a call and bring your rate sheet's program list.
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