Full lender website · fictional lender
Harborline Home Loans
A coastal-calm lender site: home, an FHA program page, a payment calculator and a 1003-style apply flow.
Open the sampleLive samples
Mortgage funnel examples you can click through
Three fictional lenders, three different looks: a full lender website and two complete funnels — quiz, result page and application.
Sample builds
VA loan funnel · fictional lender
Red Bluff Lending — VA funnel
A plain-spoken VA funnel: landing page, four-question quiz, result page and application handoff.
Open the sample
Refinance funnel · fictional lender
Brightwater Mortgage — refinance funnel
A refinance and cash-out funnel with a goal-first quiz, break-even result and a refinance calculator.
Open the sampleWhat does a good mortgage funnel look like?
One borrower situation, one promise, a one-screen landing page, four tap-only questions, a result page that explains the next step plainly, and an application or booking button — with follow-up starting in seconds. Click through the two sample funnels here to see it end to end.
Are these real lenders?
No. Harborline Home Loans, Red Bluff Lending and Brightwater Mortgage are fictional companies we invented to show our work. Every sample page says so in a bar at the top, and NMLS numbers are placeholders.
Will my site look like one of these?
Not exactly. Each client gets their own design within our system — colours, type, photography and copy. The samples show three different looks on purpose.
Do the sample forms send anything?
No. The application demos run in your browser and send nothing. On a live site, they send securely to the loan officer and the CRM.
Why are samples hidden from search engines?
They are demos for fictional companies, so we mark them noindex to avoid confusing search results.
Can I see a funnel for a different program?
Each funnel page in our library shows its full quiz, result page and follow-up. Ask on a call and we'll walk through any of them live.
How long would a site like Harborline take?
The base website and one funnel launch in about 10 business days after you approve copy on the Single Funnel plan.
Can I use a sample as my starting point?
Yes — tell us which look you like on the kickoff call and we'll start from it, then make it yours.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
Like one of these? We'll build yours.
Tell us which sample you like on a call and we'll start from it, in your colours and words.
Free 25-minute call · month-to-month plans · no ad spend required to start
